Moschino

Moschino is a top-notch Italian brand offering attractive men's and women's clothes, shoes, accessories, and perfumes. Besides, the company creates swimwear and underwear. Trademark uses the philosophy of an ironic attitude to fashion.

How did this brand develop?

This concern was founded in 1983 by Franco Moschino in Milan. In 1985, the company launched its first Cheap and Chic clothing line. A few years later, the brand began to produce jeans and accessories. The designer offered clothing options with creativity and non-standard solutions. Since Franco was an artist, he believed that his products were like paintings stretched on a person, not on a wall. The creator's collections were wildly successful thanks to the exciting solutions:

• ironic design and boldness;
• combination of elegance with provocative inscriptions;
• unexpected subtext. 

As a rule, the groups reflected all the political and social events taking place in the world. In 1988, Moschino opened its first store and began to expand its activities worldwide. The designer produced daily use clothes with a creative sense of humor and the ability to laugh at himself. This idea worked great, so the clothes became wildly popular among millions of buyers. In particular, such celebrities as Paris Hilton, Nicole Kidman, Uma Thurman, and Madonna have preferred brand products.

What are the features of Moschino perfumes?

The trademark launched its first scent in 1987. The composition was intended for free, rebellious, and romantic women. The second perfume was sold in 1995 and became a godsend with a revolutionary character. The peculiarity of this composition was the instruction for women on how to seduce men.

Perfumes attracted attention from a non-standard advertising company, with the primary model in the video. She was photographed as Olive Oil from cartoon comics about the sailor Papaya. The color and design of this composition were also thematic for the heroine.

In 2014, the company launched the fragrance line Am Not A Toy. Each bottle was designed as a teddy bear and became an impressive hit among the audience. A short but compelling and creative advertisement complemented each perfume release. 

Another exciting collection is Moschino Fresh. The uniqueness of this line is that all the bottles are designed in the form of a cleaning agent. Critics called the idea "a combination of high and low."

All perfumes have a unique design, characterized by their non-standard and lightness. As a rule, scents consist of fruit, floral, citrus, and musky notes. In addition, real professionals developed all compositions, including Olivier Pescheux, Vincente Marcello, Olivier Cresp, Ilias Ermenidis, and others. The well-known company has released over 15 fragrances and plans to continue.

You can buy unique Moschino products in the catalog of the MAKEUP online store. We offer a large assortment at an affordable price for all options. Besides, you may order fast delivery within the USA.